Friday, January 24, 2020
Lord Of The Flies :: essays research papers
Lord of the Flies à à à à à Lord of the Flies deals with universal truths because many of the characters have characteristics we can relate to which makes the book more interesting. One of the characters is Jack. Throughout the book Jack wants to be the leader of the boys on the island. Jack also does not like work. He likes to go out and hunt, Jack considers hunting as fun, have parties, and do whatever he wants. We see this because he is never working and is always out hunting. Even when he finally becomes the leader he does not take responsibility. All he does is hunt and party. We see that he is not responsible because he throws a party and they get so carried away that someone was killed. Jackââ¬â¢s character makes the book stronger because Jack possesses the same ruthlessness and savageness that is in many of us and we can relate to that. Another thing we all can relate to is Jack wanting to be the leader because at one time or another we have all wanted to be the leader of something. Since universal t ruths are things we can relate to, this ties into universal truths because we can relate to wanting to be the leader. à à à à à Another character is Piggy. From the beginning of the book when Piggy told Ralph what the kids at school used to call him until the end of the book where they take Piggyââ¬â¢s glasses and later on kill him. Piggy is being made fun of which is all a form of mockery. Nobody likes to be made fun of and people can relate to the torture of being picked on. Piggy has a medical problem, which is asthma. This kept him from doing many things. Most of the time he sat and thought about ways to improve life on the island. Piggy was more of a thinker then a doer. During the book Piggy loses his pride, honor, and self-confidence but he tries to regain that when he faces Jack after his glasses were stolen.
Thursday, January 16, 2020
Comparing the Ideologies of Karl Marx, Emile Durkheim, and Max Weber
Comparing the Ideologies of Karl Marx, Emile Durkheim, and Max Weber Karl Marx, Emile Durkheim, and Max Weber were three historical sociologists. Their views have become world renown and have shaped many ways of interpreting the social structure of many modern societies. This essay will take a glimpse into the three sociologistsââ¬â¢ ideals and expose the similarities and differences they may have. Karl Marxââ¬â¢s view of society was based around the economy. All other social structures according to Marx, such as religion, family values, and politics stem from the base, the economy.Religion played no part at all in Marxââ¬â¢s sociological views. He is known as an atheist. He believed that religion was nothing more than a burden on society. ââ¬Å"The economy that forms from the means of production results in the division of labor and forms propertyâ⬠(Simon 1). Division of labor can be described as the way in which tasks are divided in a society. Certain people are assi gned certain tasks which help to make sure that the social structure progresses smoothly. As society becomes more advanced, the division of labor becomes more advanced, because more tasks become necessary for society to stably exist.Therefore, in Marxââ¬â¢s opinion, the economy grows and advances society which fuels the division of labor that is necessary for harmonious living. Marx believed that social struggle was the main cause of social evolution. In a society there is always a group that is in some way oppressed. If we look back just a few hundred years we see this in slavery, and before that serfdom. So how does oppression promote social change? ââ¬Å"It is the ruling economic class that determines the dominant ideology in a societyâ⬠¦ And it is class interest that the proletariat must oppose with revolution. â⬠(Simon 2).The upper class in society rules over all the lower classes. When the oppression becomes an unbearable horror for the lower class, they must revo lt, according to Marx. We saw this with both given examples. Serfs often fled from their lords, and slaves sought refuge in non-slave states and sometimes even killed their owners. In the case of slavery, there was a complete societal split between the north and the south in America. The main dispute between the two sides was the subject of slavery. But if not for the slaves revolting and feeing, maybe no action would have been taken.This is Marxââ¬â¢s view of social evolution at its finest. The lower class fought for social freedom, and American society was forever changed. So basically, Marxââ¬â¢s cycle of social change is simply Oppression, revolution, uprising, and then the cycle repeats itself as another lower class becomes oppressed. Durkheim believed that social order is obtained through social integration, which is the extent to which the members of a society are held together. ââ¬Å"Durkheim advances his theory of social transition where he argues that social order i s maintained through social integration and regulations in a social equilibrium.All nations develop normative behavior patterns and belief systems in the evolutionary change process. During the transitional period the diffusion of new norms and values disrupts the equilibrium of traditional societies. â⬠(Zhao 2). Durkheim believed that society is held together by social integration, but when society is evolving, chaos takes over until new social norms are set. After these social norms are integrated into the new society, social equilibrium is once again achieved; that is until the next social evolution. This in between stage of chaotic change is fueled by what Durkheim called anomie. Anomie is described as a breakdown of social norms regulating individual behavior and social interaction. â⬠(Zhao 4). Durkheim claimed that is human nature to act in a chaotic manner and to seek evolution. The only way he believed that order was possible was through social integration. Religio n was a factor in the sociological views of Durkheim. ââ¬Å"Religion, in this manner, contributes to the constitution and protection of social order by supplying a moral order. That is to say that ââ¬Ësince society will always require periodic reaffirmation, religion is an indispensable, permanent social fixture. â⬠(Mazman 10). Durkheim does not hint whether he himself is religious or not, he simply states that religion is necessary to have social integration. He claims that a moral order is necessary in society. It is a set list of rights and wrongs for people to live by. This order is never changed or even questioned by the members of society in times of peace. This moral order cannot simply be insisted by a ruler of some sort, it is much more complex than that. The moral order must come from an unquestionable source. This is why religion is necessary.With religion ruling people, they are threatened not with a punishment in this life, but with eternal damnation. People fe ar what they do not understand; therefore religion is the only thing that can provide absolute social order. A higher being that no person can see or hear cannot be questioned. The fear of eternal punishment will force a large majority of members of society to submit to the moral and social order. Durkheim insists that religion is one of the greatest ways to prevent anomie which leads to the inevitable society revolutionizing chaos.Max Weber greatly opposed Karl Marxââ¬â¢s views on religion and economy. Weber believed that the economy was certainly not even close to the center of society. ââ¬Å"Economies result from communities, which are arranged in such a way that goods, tangible and intangible, symbolic and material, are distributed. Such a distribution is always unequal and necessarily involves power. â⬠(Simon 8). So in Weberââ¬â¢s opinion material possessions are the root of inequality. Nothing is distributed equally and therefore, leads to social injustice and in s ome cases oppression.Weber believed that religion was responsible for change in society. ââ¬Å"For Weber, religion, because it calls forth a type of personality through beliefs in ethical values, affects social life and interactions. These ethical values and religious ideas, in turn, are affected by social, economic and political conditions in a given society. â⬠(Mazman 13). Weberââ¬â¢s view on religion is similar to that of Durkheim. Weber believed that religion gave society a set moral order. Weber also claimed that as society advanced the religious views advanced to somewhat modernize the social order. Weberââ¬â¢s work is therefore an invitation to see the history of political institutions, the history of religions or the history of morals as guided by a diffuse program aiming at defining institutions, rules, etc. which will most efficiently respect the dignity and vital interests of all. â⬠(Boudon 6) Weber also dug even deeper. He claimed that certain religions prospered more than others. He actually did prove this. Weber showed that Protestants had the best religion, not in the sense of religious views, but socially and economically. Protestantism provided modern individuals with coherent, meaningful, ethical conduct in terms of seeking salvation and Godââ¬â¢s blessing in their worldly activities. â⬠(Mazman 13). The Protestants believed in vocation. They believed that whatever occupation they had in life was not simply by chance, but they were called to it. They were what most would call ââ¬Ëworkaholicsââ¬â¢ who dedicated every free second of their time to work. This made the Protestants statistically the most financially well-off group in most societies. This goes back to Weberââ¬â¢s view of the social structure.The Protestants were the wealthiest so they would be the leaders of society. So as I have shown, these three sociologists, Karl Marx, Emile Durkheim, and Max Weber, had world renowned views of society. They all h ad points that were unquestionable yet others that were flaky at best. We often saw views of each man overlapping. One cannot help but to ponder what if another sociologist came along and took the best parts of their works and put the pieces together. Would the perfect sociological view be formed? Only time can tell. ?
Wednesday, January 8, 2020
Use Of Literary Devices Throughout Ray Bradbury s The Veldt
Use of Literary Devices throughout Ray Bradburyââ¬â¢s ââ¬Å"The Veldtâ⬠Ray Bradburyââ¬â¢s personal life encounters and his use of universal literary devices throughout ââ¬Å"The Veldtâ⬠accentuate his frequent themes involving fear and harmful innovation. Bradburyââ¬â¢s life experiences, such as living during World War II, also played a major roll in his fearful theme decisions and sadistic writing style. Bradbury incorporates multiple literary techniques into ââ¬Å"The Veldtâ⬠including: metaphors, foreshadowing, irony, imagery, personification, a simplistic writing style, allusions, and symbolism. In ââ¬Å"The Veldtâ⬠, he commonly uses metaphors, comparing how one item is like another, to foreshadow or create an eerie tone. Bradbury also leaves out details of ranging importance to make his writing more personable; this allows the readers to feel involved in the story. Bradbury directs a majority of his attention on getting his point across using a simplistic writing style rather than bewildering his readers with complex vocabu lary and a perplexing structure. ââ¬Å"The Veldtâ⬠alludes to multiple positively correlated topics; this is a contrast to the dark themes of the story and slightly adds an additional realistic sentiment to the story. This reaction subconsciously causes readers to become more attentive to the disturbing atmosphere the writing is centered around. His use of symbolism contributes to the tone of sinister tendencies in the ââ¬Å"The Veldtâ⬠. Additionally, his use of personification and imageryShow MoreRelatedTechnology and Family Issues in The Veldt by Ray Bradbury Essay1493 Words à |à 6 Pagesfew hoursââ¬âthe tantrum he threw!â⬠(Bradbury). This line of the story explains the wanting of the familyââ¬â¢s children back against technology. It also shows that the technology is winning because of the desire to keep playing in the nursery. ââ¬Å"The Veldtâ⬠is a short story written by Ray Bradbury who was born on August 22, 1920 and passed away on June 5, 201 2. He was very interested in the science fiction genre and Edgar Allan Poe (Kattelman). Kattelman states that Bradbury, ââ¬Å"as a young child was influencedRead MoreThe Veldt, By Ray Bradbury1444 Words à |à 6 Pageshover boards, and using iPads to order food at a restaurant. What used to be inconceivable in the 1950s is now the norm 66 years later The science fiction short story ââ¬Å"The Veldt,â⬠by Ray Bradbury, was written in the 1950s, yet gives the reader perspective on the dangers of advancing technology as a prophecy of our future. In ââ¬Å"The Veldt,â⬠the two parents, Lydia and George, are affluent and spoil their children, Peter and Wendy with technology, which ultimately leads to the parentsââ¬â¢ death. Using Lois Tysonââ¬â¢s
Tuesday, December 31, 2019
What Makes A Cross - 1862 Words
I couldnââ¬â¢t just draw one image to represent my culture because I believe oneââ¬â¢s culture entails a variety of different aspects. I drew a cross because a cross represents Christianity. Religion is a big part of one s culture because it represents oneââ¬â¢s beliefs. I then drew a dictionary to represent language becauses language gives culture meaning. Lastly, I drew the symbol for recycling, police officers, and peace. To some, these symbols mean nothing because of the culture they grew up in, to others these symbols have an important meaning to them. Every culture has its own set of symbols that each have different meanings. Our culture is also shaped through our values. Values are behaviors or morals one finds important in life. Every culture has a set of values that determine what is important to the society. Robert Kohls made a framework of U.S values and compared them to the values of other countries. He states ââ¬Å"all 13 of these American values are judged by many of the worldââ¬â¢s citizens as negative and undesirableâ⬠(Kohls 1984:8). This proves that the culture you live in affects your values and what you believe. Our values within our culture lead to norms that people are expected to follow. Norms are a standard behavior that people are expected to follow. If one breaks a norm sanctions are the consequences that follow. An example of these three concepts together would be the value of patriotism, followed by the norm of flying the national flag on a holiday, but if thisShow MoreRelatedThe American Red Cross Is A Non For Profit907 Words à |à 4 Pages The American Red Cross is a non for profit, congressionally chartered organization. Its primary focus is to give help anywhere that is needed both here and abroad. The American Red Cross uses its resources, time, and money to help five major areas, which are aiding people affected by disasters in American, supporting members in the military and their families, collecting bloo d for process and distribution, health and safety education and training, and international relief and development (AmericanRead MoreEthics of Red Cross1495 Words à |à 6 PagesA Look at the American Red Cross Date: January 25, 2015 The American Red Cross has been known to be one of the most humanitarian organizations in the United States and throughout the world aiding and helping in different series of generous contributions in many disaster areas as well as bringing health care advancement to communities in the Unites States and in the world that need help in development (Dulles, 2014). For an organization it is important to make sure that their values andRead MoreAmerican Red Cross Essay1103 Words à |à 5 Pages Ã¢â¬Æ' American Red Cross To believe in The American Red Cross, takes more than will, it takes history and facts: The American Red Cross Blood Donor Service began during WWII, where 13.3 million pints of blood plasma was collected for use by the armed forces. The first nationwide civilian blood program was introduced by the Red Cross after the war (The American Red Cross, 2012): Today, the American Red Cross Biomedical Service is the largest single supplier of blood and blood products in the UnitedRead More The Burdens of Lt. Jimmy Cross in Tim OBriens Story The Things They Carried1615 Words à |à 7 PagesThe Burdens of Lt. Jimmy Cross in Tim OBriens Story The Things They Carried One of the most overlooked aspects in the life of a soldier is the weight of the things they carry. In Tim OBriens story, The Things They Carried, OBrien details the plight of Vietnam soldiers along with how they shoulder the numerous burdens placed upon them. Literally, the heavy supplies weigh down each soldier -- but the physical load imposed on each soldier symbolizes the psychological baggageRead MoreCross Sex Relationships Are Becoming Increasingly More Popular Than Ever Before961 Words à |à 4 PagesCross-sex relationships are becoming increasingly more popular than ever before. According to Schoonover and McEwan of Predicting the audience challenge in cross-sex friendships, men and women have complimenting communication styles and this is what makes cross-sex friendships so appealing as it grows to be more accepted (Schoonover, McEwan, 2014). In analyzing the benefits for both sexes, the most significant challenges, and the cultural or societal challenges, it c an be concluded that while cross-sexRead MoreYour Online Business Revenue : Upselling And Cross Selling1370 Words à |à 6 PagesA How-to on Upselling/Cross-Selling: 5 Tips to Improve Your Online Business Revenue Whether or not youââ¬â¢ve ever done direct sales, you probably are already familiar with two fundamental sales strategies: upselling and cross-selling. You may not know that you are familiar with these concepts ââ¬â but as a consumer today, you have definitely been exposed to them. You might also be somewhat aware of the two terms, but maybe you donââ¬â¢t exactly know what they mean ââ¬â or maybe youââ¬â¢re confused about the differencesRead MoreA Lesson in Responsibility: ââ¬Å"The Things They Carriedâ⬠by Tim Oââ¬â¢Brien1033 Words à |à 5 Pagesproblems, because we would like to be somewhere pleasant. The excerpt retrospectââ¬â¢s the war in Vietnam and illustrates the mentality and life of the foot soldiers that fought and died there. By establishing what each character carried in a literal, spiritual, and mental form, the reader can understand what the men were about. By doing so, Oââ¬â¢Brien creates a world where reality and imagination meet and are in competition with each other. Each soldier carried with them necessities, most of them followingRead MoreThe American Red Cross1420 Words à |à 6 PagesThe American Red Cross is a program that helps people worldwide. The American Red Cross has helped people from all over the country. The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. The American Red Cross was founded by Henry Dunant, who was a Swiss Business man who helped soldiers on both sides of a battlefield after the Battle of Solfino. The American Red Cross was founded by Clara BartonRead MoreSummary Of The Things They Carried 915 Words à |à 4 PagesJimmy Cross is a man who is in two forms of war, one that is in Vietnam, and one that is mental. Lieutenant Cross carried many things while in war. Lieutenant Cross did not just carry equipment, he also ââ¬Å"carried the common secret of cowardice barley restrained, the instinct to run or freez e or hide, and in many respects this was the heaviest burden of all, for it could never be put down, it required perfect balance and postureâ⬠(Oââ¬â¢Brien, 1198). Throughout this story, various scenes show what couldRead MoreIntroduction to Cross u2013 Cultural Psychology 2 Essay803 Words à |à 4 Pagesï » ¿ Introduction to Cross ââ¬â Cultural Psychology Josie Quezada PSY/ 450 Instructor: Desireeââ¬â¢ Deshay January 29, 2015 Psychology has many different branches that concentrate on different areas; one of the branches that focus on how cultural influences human behavior is cross ââ¬â cultural psychology. Cross ââ¬â Cultural psychology helps an individual understand the behavior, emotions, and the ability of connecting with different people from different cultures. It is not only an effective branch
Sunday, December 22, 2019
Virgini The Problem Child - 977 Words
Virginia: The Problem Child Virginia and New England are both English colonies, but are very different in their beginnings, resulting in a huge difference between the towns themselves in the future. The differences are directly linked to the original purpose of each town. One was a short-sighted gold mine, and the other, a new community for families. Though Virginia was only intended to be a money source for young, single men, it eventually became Americaââ¬â¢s earliest slave society. This all started with the fact that the men who came over to Jamestown were all gentry, and refused to get their hands dirty. For a while, they simply didnââ¬â¢t bother working, but when things got bad, they turned to indentured servitude. The indentured servants were primarily English for most of the seventeenth century, with a splash of Africans, Irish and Indians here and there. When the Headright system stopped working, the Virginia Company actually tricked people into coming to America to work to death. Theyââ¬â¢d offer the common people a contract, confirming they would work for a set amount of years in exchange for transportation to Virginia from England, as well as food, clothing and shelter when they arrived. But theyââ¬â¢d work them so intensely during servitude, the number of people who made it to freedom was miniscule. Baconââ¬â¢s Rebellion in 1676 is considered the turning point in time that caused slaves to be a necessity. Virginia militiamen chased the Doeg Indians up north, and then attacked theShow MoreRelatedVirgini The Problem Child985 Words à |à 4 PagesVirginia: The Problem Child Virginia and New England are both English colonies, but are very different in their beginnings, resulting in a huge difference between the towns themselves in the future. The differences are directly linked to the original purpose of each town. One was a short-sighted gold mine, and the other, a new community for families. Though Virginia was only intended to be a money source for young, single men, it eventually became Americaââ¬â¢s earliest slave society. This all startedRead MoreA Picatrix Miscellany52019 Words à |à 209 Pagesmanuscripts of alIstamà ¢tà ®s. The metals from which the incense vessels must be made do not in all cases correspond with the traditional planetary metals, as stated above in Book II, chapter 10 (pp.213-37). Next there is an account of other Sabian rites, child sacrifice, the worship of Mars by ritual slaughter, the initiation of young men, offerings to Saturn and a variant of the story, given in Book II, chapter 12, of the severance of a living head from its body (pp. 237-41). Chapter 8 contains prayers
Saturday, December 14, 2019
Comparison of Hobbes and Al-Farabi Free Essays
Reading Response 4 Sarah Zou Sep. 23. 2012 LBST 1B11 Comparison of Hobbes and Al-Farabi Human nature was one of the most controversial topics now and then. We will write a custom essay sample on Comparison of Hobbes and Al-Farabi or any similar topic only for you Order Now In two of the worldââ¬â¢s greatest philosophersââ¬â¢ essay, they discussed their own perception of human nature. Thomas Hobbes (1588-1679), Englandââ¬â¢s political philosopher, who discussed his view on the degeneration of human nature in his book, Leviathan, which depicted the natural state of humanity as nasty and brutish. His point of view came across many similarities as Al- Farabi (870- 950 CE) an Arab Scientist and philosopher during the Golden Age of Islam. With a group of philosopher, Al- Farabi created synthesis on Aristotelian thought and Muslin theology. His subject of interests varies from music to sociological and political issues. In his, On the Perfect State, he compared political state as a body, which the most important part of heart was the ruler. From both Hobbes and Al-Farabisââ¬â¢ perspective they both argued, in order to maintain a civil society, a form of ruling system was more than necessary. Hobbes suggested that the nature of men were equal, because everyone has different strengths that others may not posses. Al-Farabi supported this point by saying that human is not naturally perfect, they needed to be provided, and contribute to the needs of society with their strength in order to achieve perfection. And because of this equality, Hobbes stated, men needed to compete against each other or became enemies to achieve their goals. Therefore no one can be trusted because their interests might conflict and become enemies. So it was unclear that how powerful one must become to be always secured. However this theory contradicts with Al-Farabiââ¬â¢s statement of people in societies must co-operate and come together to supply each other. Another point Hobbes declared regarding human nature was: everyone desired to be valued, but when they were not, they damage others to get more value. Thus it was significant to sustain a form of constrain to prevent the destruction, and sustain justice in the society. Similar statement by Al-Farabi also supported Hobbesââ¬â¢ idea. When part of the system is out of order, the ruler or the heart of the system must remove the disorder. Consequently both essay emphasized: Even though a law system might limit certain peopleââ¬â¢s freedom, only when there was law, justice could be remained. Hobbesââ¬â¢ idea of peace means not only without conflict but a reliable structure to prevent conflict. By freeing menââ¬â¢s nature, there were no forms of government to restrain or assurance, so war appears. During a time of war, manââ¬â¢s security could only be coming from oneââ¬â¢s own strength. There were neither society nor culture, only fear and danger of violent death in war. Human nature will do what they desire until they know of a law that will stop them. Only when there is law there is justice. Although Al-Farabiââ¬â¢s interpretation of a perfect society could agree to Hobbesââ¬â¢ law system, his idea on the qualities of a ruler differs from Hobbesââ¬â¢ perception of human nature. Al-Farabi described an ideal ruler had to be naturally born with leadership skills, and in the process of leading, decisions made the rulers were often relying heavily on their nature and virtue. However, Hobbes thought, virtue is not ability that inherited by man, or given by nature, with no exception to the rulers, because the rulers were human themselves, their desire were no different than others. Therefore, to maintain a civilized, justice and organized society could not only rely on the virtue of human nature, but also through a system of law to constrain some desires of people, even the leaders, to achieve an overall freedom and security for the majority. How to cite Comparison of Hobbes and Al-Farabi, Papers
Friday, December 6, 2019
Product Analysis Clinique 3 Step System Essay Example For Students
Product Analysis Clinique 3 Step System Essay PRODUCT ANALYSISPRODUCT AND BRAND NAME:Clinique 3-Step SystemMAJOR FEATURES AND CORRESPONDING BENEFITS OF PRODUCT:Clinique Facial SoapFeatures BenefitsUnique soap formulated to Provides thoroughspecifically cleanse skin. cleaning and leaves skin comfortable. Cushioned lathering. Mild, gentle to skin. No wax fillers. Easy to rinse off. Hard-milled and generously Long lasting (3-4 months). sized (hard milling renders a A great value. solid bar without air). Clinically formulated by Soap is generallydermatologists. recommended bydermatologists as the best way to clean skin. Clinique Clarifying Lotion Features BenefitsExfoliation, which helps Skin appears smoother,speed the natural renewal softer with more lightof skin cells. reflecting qualities. Contains Menthol. Provides a cool,refreshing feeling for the skin. Exfoliation, removes Allows better make-updead skin cells. application. Make-upgoes on smoother and stays on longer. Dramatically Different Moisturizing LotionFeatures BenefitsLightweight formula. Comforts and soothes skin. Replaces lost moisture. Non-greasy formula. Leaves no residue. Penetrates into keratin layer. Replenishes moisture only Skin looks fresher and when needed. healthier. CURRENT ADVERTISEMENTS (MAJOR MEDIA SOURCES AND DOMINANT THEMES):Media Source ThemeMailer (McRaes Dept. Store) Free Gift/ 3-Step SystemBillboards (Paris Subway) 3-Step SystemMademoiselle Magazine (Sept. 2000) Hair CareTOP TWO MAJOR COMPETITORS:1. Origins2. Estee LauderThe information was obtained from primary and secondary research. The primary sources were Jennifer Falcon, a Clinique Business Manager and Lori Hinton, a Clinique Consultant. The secondary source was attained from the Estee Lauder website. COMPARE YOUR PRODUCT TO YOUR COMPETITORS PRODUCTS(ADVANTAGES AND DISADVANTAGES:)Clinique Origins Estee Lauder ADVANTAGESPrice $29.50 $55.00 $57.50Packaging Set Package Separate SeparateVariety of Formula 5 Strengths 2 Strengths 1 StrengthDISADVANTAGESUV Protection None SPF 15 SPF 15Alcohol-free Contains alcohol No alcohol No alcoholOil-free moisturizer Not oil-free Oil-free Oil-freeCURRENT AVERAGE PRICE (OR PRICE RANGE) AND LOCATIONS OF SALE:Price = $29.50Location= All major department stores(Ex: Bloomingdales, Dillards, Lord Taylor, Macys, McRaes, Parisians, and Saks Fifth Avenue)OTHER RELEVANT INFORMATION:The Estee Lauder Companies first launched Cliniques line of skin care in 1968. Cliniques mission has always been to meet individual skin care needs. Its 3-Step System of cleansing, exfoliating, and moisturizing is the basis of Clinique skin care. All Clinique products are allergy tested, 100% fragrance free, and created under the guidance of leading dermatologists. Clinique was the first to offer one-on-one consultations for clients and consultant training. Clinique was the first brand to discuss the need for daily sun protection. In 1973, Clinique became the first cosmetics brand to exhibit at the American Academy of Dermatology Convention. Clinique was one of the first prestige cosmetics brands to launch a website in 1996 and also the first to offer fully interactive shopping online in 1998. CREATIVE WORK PLANKEY OPPORTUNITY:The research obtained for Clinique 3-Step System was acquired through primary and secondary sources. The primary sources consisted of interviews with a Clinique Consultant and Business Manager. Secondary sources of research were obtained from consultant workbooks, pamphlets published for consumers, and the Clinique website. The opportunity we discovered through our research is to achieve great looks you must have great skin. Clinique products are designed to address individual skin types and needs. TARGET MARKET:Demographics- Gender : FemaleAge : 13-45 yrs.oldMarital Status/Household Size: NAIncome : AnyEducational Level : NAOccupation : NAPsychographics- Lifestyle :Interest :Concerns:ADVERTISING OBJECTIVE:The specific objective with regards to our ad is for the target market to believe the basis for any great look starts with great skin. Clinique 3-Step System is the answer to achieving it. .u661c8614c0ad51f5e6ca2b238b84a8e8 , .u661c8614c0ad51f5e6ca2b238b84a8e8 .postImageUrl , .u661c8614c0ad51f5e6ca2b238b84a8e8 .centered-text-area { min-height: 80px; position: relative; } .u661c8614c0ad51f5e6ca2b238b84a8e8 , .u661c8614c0ad51f5e6ca2b238b84a8e8:hover , .u661c8614c0ad51f5e6ca2b238b84a8e8:visited , .u661c8614c0ad51f5e6ca2b238b84a8e8:active { border:0!important; } .u661c8614c0ad51f5e6ca2b238b84a8e8 .clearfix:after { content: ""; display: table; clear: both; } .u661c8614c0ad51f5e6ca2b238b84a8e8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u661c8614c0ad51f5e6ca2b238b84a8e8:active , .u661c8614c0ad51f5e6ca2b238b84a8e8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u661c8614c0ad51f5e6ca2b238b84a8e8 .centered-text-area { width: 100%; position: relative ; } .u661c8614c0ad51f5e6ca2b238b84a8e8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u661c8614c0ad51f5e6ca2b238b84a8e8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u661c8614c0ad51f5e6ca2b238b84a8e8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u661c8614c0ad51f5e6ca2b238b84a8e8:hover .ctaButton { background-color: #34495E!important; } .u661c8614c0ad51f5e6ca2b238b84a8e8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u661c8614c0ad51f5e6ca2b238b84a8e8 .u661c8614c0ad51f5e6ca2b238b84a8e8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u661c8614c0ad51f5e6ca2b238b84a8e8:after { content: ""; display: block; clear: both; } READ: Different Types of Criticism and Literary Movements in Short Stories EssaySTRATEGY FOR ACCOMPLISHING OBJECTIVE:To accomplish the advertising objective of great looks and great skin can be achieved with using Clinique 3-Step System, we will create a magazine ad that will be simple yet informative for our target market. The ad will be featured in a variety of magazines directed towards the target market. The magazines are Teen, Seventeen, Cosmopolitan, Mademoiselle, and Ladies Home Journal. CONSUMER RESPONSE STATEMENT:To have a great look and great skin, I need to use Clinique 3-Step. Clinique has a system that is specific to my skin needs. Marketing Essays
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